As current Executive Director of the Will Rogers Motion Picture Pioneers Foundation, Todd oversees the organization’s three distinct programs: The Will Rogers Institute - known for their annual fundraising in movie theaters, the Pioneers Assistance Fund- a program that provides both financial assistance and counseling to members of the motion picture industry, and Brave Beginnings – a life-saving equipment and educational program for hospital neonatal intensive care units.
Todd joined the organization in April of 1997 when the charity went through a reorganization process, moving its national office from New York to Los Angeles. Originally, the Will Rogers Memorial Fund, Todd led the organization through a merger with the Foundation of Motion Picture Pioneers in 2002, transforming the organization into what we now know as the Will Rogers Motion Picture Pioneers. And in 2015, Todd was instrumental in the expansion of the Will Rogers Institute, creating a new program called Brave Beginnings, which is exclusively focused on providing life-saving equipment to hospitals for premature infants.
Since becoming Executive Director, Todd is credited with developing a strategy to maintain the charity’s affiliation with the entertainment industry, as well as, grow the programs that benefit the public, which has resulted in a growth of over 400 percent in income, services, and assets.
Vradenburg is a graduate of San Diego State University, where he played football. He returned to his hometown of Pasadena, California and became a Regional Manager for the American Heart Association which later led him to a position with the National Multiple Sclerosis Society. He also dabbled in the for-profit world, where he held marketing positions at both LEGO Toy Company and Professional Sports Publishers. Todd was recruited back into the non-profit sector, signing on with Will Rogers and this year celebrates his 20-year anniversary as the Executive Director.
When not at the office or an industry event, you will find volunteering for a couple of organizations or on a baseball field or softball field coaching his kids. Todd and his wife Ann (another Pasadena native), have two children; daughter, Victoria and son, Brock.